Our Values

Children’s Healthy Development

Kids need nature to reach their full potential. Access to nature is a fundamental right of children worldwide — inextricably linked to the health of our communities and our planet.

Equity, Inclusion and Diversity

Nature access can create more racially, socially and economically equitable communities. Leadership from diverse cultures, heritages and nature experiences is key to creating access for those who have the greatest barriers.

The Power of Partnerships, Networks and Collaboration

We can’t do this work alone. We can drive social change more quickly and effectively when we collaborate through strategic partnerships and grassroots action networks.

Openness

Changemakers from many sectors, disciplines and approaches are needed to advance the children and nature movement. Any person or organization with a genuine desire to connect children to nature can play a meaningful role. We are committed to transparency and we welcome feedback to help us improve.

Evidence-Based Solutions

Scientific evidence guides the strategies we advance to increase nature access and reduce nature deficits for children, families and communities.

Innovation

Innovation and optimism will challenge the status quo. We seek and listen to ideas from many places and people, including children, for connecting children, families and communities to nature.

Team Excellence and Happiness

We invest in our team to spur personal growth and excellence in commitment to our shared goal. We encourage our team to ‘hike the hike’ and experience the benefits of nature.